What is fear behind not accepting digital marketing

By NEHA TRIPATHI

Digital fear is due to an over-reliance on historical models. Over the last few decades, brands have built models that clearly show them the input of investment into traditional advertising, versus the sales that will result from it. They know what they will get for their money, and as such it’s considered relatively safe.
With digital marketing ruling the marketing world, there are a few fears that haunt business owners. It is obvious and completely normal to have certain doubts when deciding to make an investment.

1. Customer journey mapping

Creating a journey map is one way in which you can track your customer’s’ journey with your business. A map that analyses customer’s behavior, their thoughts, and their feelings. Creating such a map can eliminate your fear of understanding the customer.

2. Budget allocation

Certain companies tend to fear that digital marketing might cause them to spend more in the long run. But you can see that digital marketing is an investment and not an expense.

3. ROI – the deciding factor

Set your business goals clearly and also benchmark the RoI before starting the Digital Marketing journey. Digital Marketing gives you detailed data that can be used to analyse the performance of the initiative.

Analyzing the impact of marketing on your audience and your marketing project’s efficiency are two things that an experienced marketer would do.

4. Agile marketing – The quick fix solution

This can be a pathway to understand how the target audiences react to your tactics. By dividing marketing strategies into targets that can be executable and to increase effectiveness of the strategy.

5. Customer credibility

With increase in the use of social media, products can be viewed publicly. The way to respond good and bad reviews and carrying good image after such occurrence is important. Digital marketing agencies helps you in these occurrence.